Find Your Ideal Volunteers with Personas

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Find Your Ideal Volunteers with Personas

Fine tune your recruitment strategy and engage your best fit volunteers with a proven marketing practice, using personas or avatars.

By Volunteer Fairfax

Date and time

Thursday, February 11, 2021 · 11am - 12pm PST

Location

Online

About this event

Fine tune your recruitment strategy and engage your best fit volunteers with a proven marketing practice. Personas, or avatars, have been used for decades by for-profits to identify prospective clients and craft strategies to attract them. You can use this same method to recruit motivated volunteers who are aligned with your mission.

In this hands-on, interactive webinar, volunteer managers will create personas for their ideal volunteers and brainstorm approaches for engaging them. Use this fun and enlightening practice to bring in more of your current successful volunteers or make your volunteer program more inclusive.

This webinar will be presented by Elisa Kosarin, CVA, Twenty Hats.

Organized by

Volunteer Fairfax serves the Fairfax County/Northern Virginia community. We mobilize people and resources to meet regional community needs. We achieve our mission through a variety of programs, special events, and services. Through these activities, Volunteer Fairfax strengthens the capacity of local nonprofits, connects for-profit resources to community need, matches volunteers to meaningful service, supports government programs, and hosts family-friendly volunteer opportunities. We are proud to be a source of volunteer management education.

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